Website Revamp

Greenpeace MENA

The selected agency will be responsible for the following key areas.

Note: Specific architectural blueprints (The P4 Implementation Plan ) will be provided to the successful bidder to guide these tasks.

A. Discovery & Content Strategy

• Content Inventory & Audit: Conduct a full inventory of existing assets.
• Taxonomy Review: Review and clean up existing Categories and Tags to align with the new structure.
• Action Taxonomy Creation: Define and implement a specific Action Type taxonomy (e.g., Petitions, Events, Volunteer) distinct from standard news categories.

B. Information Architecture & Design Implementation

• Page Archetype Development: Design and build specific templates as defined in the project briefing:
  
  • Action Listing Pages: Dynamic feeds filtered by Action Type.
  • Campaign Pages: Hubs collecting all stories and actions related to a specific campaign.
  • Deep-Dive Topic Pages: Detailed thematic explorations.
  • Take Action & Get Informed Hubs: distinct landing pages for different user intents.
• UX Enhancements: Implement clear Next Step journeys (e.g., offering a donation prompt immediately after a petition signature).

C. Technical Development & Custom Features

• Dynamic UI Blocks: Develop specific content blocks to enhance storytelling, including:
  
  • Timeline Block: For visualizing campaign histories.
  • Reality Check Block: For myth-busting content.
  • Covers Block: Dynamic headers.
• Form Integration: Implement robust engagement forms (logic similar to or utilizing Gravity Forms) for petitions, sign-ups, and volunteering, ensuring seamless data capture.
• Performance Optimization: Ensure high Core Web Vitals scores, specifically optimizing for mobile bandwidths common in the MENA region.

D. Migration & SEO

• Manual & Bulk Migration: Execute the migration of content. Note: This requires identifying current Act pages and converting them into the new Action post type.
• 301 Redirection Map: Create and implement a comprehensive redirection strategy.
• SEO Audit: Conduct pre-launch and post-launch SEO audits to ensure preservation of search rankings.

E. Project Management & Training

• RASCI Model Support: Work within the NRO s project management structure (RASCI) to ensure clear deliverables.
• Training: Provide documentation and training for content editors on how to use the new Action archetypes and blocks.