Area Manager - EST

SARL TradiFOOT

Operational management & field presence

• Conduct regular store visits in accordance with company guidelines.
• Ensure compliance with operational, commercial and merchandising standards.
• Supporting store managers in the continuous improvement of performance.

Animation & communication

• Facilitate regional meetings with store managers.
• Disseminate management guidelines, commercial strategies and merchandising.
• Sharing best practices between stores in the region.

Sales Performance & Analysis

• Define quantitative and qualitative objectives for Store Managers.
• Compile, analyze and present the region's business results.
• Identify growth drivers and areas for improvement.
• Design and implement action plans to develop or improve sales figures.

Team management and development

• To manage, supervise, train and motivate store teams.
• to evaluate individual performance and identify strong potential for development.
• Identify training needs and plan appropriate sessions (products, sales, customer service).

Recruitment & Human Resources

• Participate in the recruitment of store managers and sales teams, in collaboration with the HR department.
• Supporting the integration and monitoring of new employees.

Reporting & conformit

• Write follow-up reports after field visits.
• Report and document non-conformities, disputes or deviations from procedures, in compliance with hierarchy and internal rules.
• Propose appropriate corrective actions.

Experience required

• 3-5 years minimum experience in Retail
• Managing multiple points of sale or field teams (Store Managers, VMs, etc.)

Comp tences cl s :

• Sales performance management: Revenue, KPIs, UPT, conversion rate, average order value.
• Analysis of results and implementation of action plans.
• Operational management: Compliance with procedures, brand standards and merchandising.
• My mastery of reporting tools.
• Ability to plan and organize field visits.

Comp tences manag riales :

• Leadership and natural authority.
• Ability to motivate, guide and refocus teams.
• Excellent communication between the field and management.
• Sense of responsibility and strong professional ethics.
• Ability to manage sensitive and conflictual situations.