B2B Growth Marketing Manager

Scale Army

The B2B Growth Marketing Manager will own day-to-day execution across content, SEO, email, ABM campaigns, social media, and website optimization. This is an execution-first role, responsible for translating strategy and direction from the Fractional CMO into consistent, high-quality marketing output that drives engagement, leads, and pipeline. This role is designed for a senior individual contributor who can operate independently once priorities are set.

Key Responsibilities

• Produce and manage blog posts, landing pages, and vertical service pages.
• Optimize content for SEO, including headers, metadata, and internal linking.
• Update and improve existing content to support performance and rankings.
• Execute content production from keyword maps and content briefs.

Email & Lifecycle Marketing

• Build and manage email campaigns in HubSpot, including lead nurture sequences, vertical-specific campaigns, and re-engagement flows.
• Optimize subject lines, calls to action, and overall email performance.
• Support sales enablement with targeted email assets.

ABM Campaign Execution

• Execute account-based marketing campaigns by vertical.
• Coordinate content, email, and paid social support for ABM initiatives.
• Manage target account lists and campaign assets.
• Ensure campaigns align with defined funnel stages.

Social Media & Paid Social

• Manage organic LinkedIn content.
• Execute LinkedIn paid social campaigns (non-search).
• Amplify thought leadership, blog content, and company announcements.
• Track engagement and audience growth.

Website Engagement & Conversion Optimization

• Optimize calls to action, forms, landing pages, and content flows.
• Coordinate with the PPC agency on landing page needs.
• Monitor and improve website conversion rates.

Tools, Reporting & Coordination

• Own day-to-day HubSpot execution.
• Track performance metrics and report results on a weekly basis.
• Coordinate with the Fractional CMO, PPC/SEM agency, and design or development resources as needed.