CBL (Country Brand Lead) Vaccine

Pfizer Inc

POSITION RESPONSIBILITIES

• Tailor brand and execute brand strategies to local market needs, and define local priorities for a brand or TA
• Forecast brand performance and track progress towards target
• Allocate and execute in country brand budget
• Cross-functional brand leadership across Field Force, Account mgmt., medical, legal, regulatory, Health and value, supply etc
• Provide local insights and brand feedback to Regional TA Lead (RTAL) / Senior Brand Lead(s), Category Lead
• Select best-fitting modules from regional content; translate and trans-create brand materials, as needed
• Manage local agencies for trans-creation (budget, scope, timing, and quality of project)
• Train Field Force on product positioning and prioritization
• Partner with Medical to educate KOLs on emergent medical research and differentiated product attributes

POSITION ACCOUNTABILITY

• Brand Plan: review of brand strategies by regulatory / legal
• Campaign Development: Select best fitting modules for country needs
• Promo Meetings: Manage compliance review of materials
• Develop country Op Plan and influence sales targets and brand A&P allocations (with Category Lead and RTAL)
• Long-range forecasting (with Category Lead and RTAL)
• Revenue adjustments, as needed (with Category Lead and RTAL)
• Develop promotional meetings strategy (with Category Lead / RTAL)
• Validate brand-specific messages, design training (with medical, regulatory)
• Develop awareness campaigns, congress content (with KOLs) in partnership with Medical

ORGANIZATIONAL RELATIONSHIPS

• Country Managers / Category Lead
• Legal Lead
• Country Portfolio Leads
• Market Access Lead
• Medical Affairs Lead
• Regulatory Lead
• Customer Marketing roles
• M&E
• RTAL
• eMCM marketing
• GCO Marketing services, Business Analytics & Insights (BAI)

RESOURCES MANAGED /

Financial Accountability

Responsible for business driven from managing current portfolio.

Supervision

No supervision responsibility

EDUCATION, EXPERIENCE AND TECHNICAL SKILLS REQUIREMENT

• Preferably 3-5 years of marketing experience or management experience with solid marketing assignment during the past year with clear marketing accountabilities.
• Experience in inflammation and immunology / Internal medicine is a plus.
• Bachelor s Degree is required and Master degree or MBA is a plus
• Broad knowledge and experience of the north Africa business dynamics is a Plus
• Proven track record as key achiever

TECHNICAL SKILLS REQUIREMENTS

Expect candidates to demonstrate these commercial /management competencies

• Marketing, Customer and Competitor Insight
• Marketing Execution
• Strategic and Operational Business/Marketing Planning
• Data analysis, interpretation and communications
• Performance and Program Metrics
• Exceptional interpersonal skills
• Exceptional collaboration/negotiation (w/Customer Marketing roles in country, FF, RTALs, BU Leads/CM)
• Exceptional prioritization among/across brands, resource-constrained context;
• Vendor management
• Proficiency in the local language as well as English proficiency