Customer Growth Lead Rare Disease

Sanofi

The missions:

1. Product Marketing & Growth Strategy

- To manage the product marketing strategy.

- Identify the growth drivers.

- Adapt global strategies to the local context.

- Support product launches and lifecycle management.

2. Exp rience & Engagement Client

- Build personas based on data.

- Designing customer journeys.

- To develop a Customer First culture.

- Populate a repository of insights.

3. Omnichannel & Digital

- To develop an omnichannel engagement plan.

- Prioritize channels according to HCP preferences.

- Adapt global digital campaigns.

- Manage the digital content strategy.

4. Execution & Projects

- Coordinate symposiums, congresses, webinars.

- Ensure adherence to the A&P budget.

- Ensure a smooth deployment with internal teams.

5. Performance & Optimisation

- Track marketing KPIs.

- Analyze the effectiveness of channels and content.

- Propose continuous optimizations.