Email Marketing Specialist

Scale Army

The Email Marketing Specialist will be responsible for building and designing launch email campaigns, supporting partner offering page setup, and creating launch-related content for new partners joining the platform. This role requires someone highly detail-oriented who can execute quickly, collaborate closely with sales, and maintain quality across multiple simultaneous projects.

Key Responsibilities Email Creation & Design

• Build and design launch email campaigns for new restaurant and shop partners using Mailchimp or similar email marketing platforms.

• Ensure emails are visually appealing, responsive, and optimized for deliverability.

• Work within established email templates and branding guidelines.

Cross-Functional Collaboration & Communication

• Partner closely with the sales team to support new partner launches and maintain alignment on priorities and deadlines.

• Communicate status updates proactively, flag blockers early, and escalate delays before they affect launch timelines.

Offering Buildout & Launch Support

• Build partner offering pages within the platform, including SKU setup and content population using AI-assisted prompts and provided assets.

• Create social media launch guides, including recommended Instagram captions and website copy.

• Manage multiple active launches simultaneously while maintaining accuracy and quality.

Testing & Optimization

• Test emails across devices and email clients to ensure compatibility.

• Monitor campaign performance including open rates and click-through rates, and suggest improvements.

Quality Control

• Proofread all email content for spelling, grammar, and accuracy.

• Verify links, images, and functionality before launch.

Qualifications Experience

• Previous experience using email marketing platforms, preferably Mailchimp.

• Experience working in marketing environments that require managing multiple deadlines.

• Experience collaborating with or supporting sales teams is strongly preferred.

Skills

• Strong written and spoken English communication skills.

• Strong attention to detail with the ability to produce high-quality work consistently.

• Effective time management and ability to meet deadlines without compromising quality.

• Familiarity with email marketing best practices including A/B testing, segmentation, and campaign optimization.

• Proactive communication style, with the ability to flag issues early and keep stakeholders informed.

• Comfortable working in a fast-paced, sales-driven environment.

Nice to Have

• Knowledge of HTML and CSS for email customization.

• Experience with email automation and advanced email marketing strategies.