General Manager

Client of Alliance Recruitment Agency

Experience Requirements

Senior Leadership & P&L Accountability

Minimum 5 years of senior management experience within an insurance brokerage.

Previous roles may include:

• General Manager
• Managing Director
• Deputy GM
• Head of Brokerage
• Head of Sales
• Head of Broker Operations

Proven experience managing brokerage P&L responsibilities, including:

• Revenue growth
• Cost management
• Profitability improvement
• Commission structure optimization

Experience in building and scaling brokerage operations, including:

• Start-up or early-stage businesses
• Turnaround environments
• Growth-stage brokerage firms

Execution-Focused Leadership

The ideal candidate should demonstrate:

• Strong decision-making and action-oriented leadership.
• Ability to take ownership and drive initiatives independently.
• Capability to make timely and strategic business decisions.
• Proven ability to identify operational challenges and implement effective solutions.

Sales & Telesales Leadership

Strong sales-driven mindset with deep understanding of brokerage sales performance.

Experience managing retail insurance sales teams, including:

• Telesales call centers
• Sales KPI tracking
• Incentive structures
• Conversion optimization

Ability to:

• Motivate and manage sales teams
• Improve revenue per agent
• Drive consistent sales performance

People & Process Management

Strong leadership capability to build a performance-driven culture.

Experience managing large teams and addressing underperformance effectively.

Proven ability to design practical and revenue-generating operational processes.

Experience building scalable brokerage platforms and operational systems.

Strategic & Digital Growth Exposure

Experience or exposure to:

• Launching or managing insurance aggregator platforms
• Digital insurance distribution channels
• Online lead generation and digital sales models
• Digital marketing strategies for insurance sales

Ability to convert digital initiatives into measurable revenue growth.