Group Head of Admissions

Queen Elizabeth s School, Dubai Sports City

.The Role

Job Title: Group Head of Admissions

Reporting to: Chief Executive Officer

Strategic admissions planning

• Develop and execute the annual group admissions strategy aligned with individual school growth plans and brand positioning.

• Lead market analysis and competitor benchmarking to inform enrolment strategies and identify growth opportunities.

• Forecast enrolment trends and develop data-driven action plans to meet or exceed targets for Queen Elizabeth s Global Schools.

• Oversee the development of key admissions policies, strategies and practices.

• Grow and develop relevant professional networks and be a visible ambassador for Queen Elizabeth s Global Schools.

• Set budgets, allocating resources and people to agreed priorities and areas of focus.

• Be well informed about economic and educational trends in UAE, India, UK and worldwide and anticipate possible influences on student recruitment and retention.

Relationship building & parent engagement

• Provide strategic leadership and oversight for all admissions-related family engagement activities across the school group, ensuring a consistent, high-quality experience that reflects the brand s values and academic distinction.

• Manage and support local admissions and front-of- house teams in the delivery of school tours, open days, and orientation events, ensuring these are executed to premium standards across all campuses.

• Collaborate closely with academic and leadership teams to ensure admissions staff are equipped to effectively communicate each school s curriculum, culture, and unique strengths to prospective families.

• Set clear service standards for parent engagement and oversee training and quality assurance processes to ensure excellence at every touchpoint.

Admissions management

• Oversee the entire admissions cycle from enquiry to enrolment, ensuring an efficient, parent-friendly, and responsive process.

• Manage and train admissions teams across campuses to maintain consistency, quality, and compliance with local regulatory requirements.

• Ensure timely and accurate reporting of admissions data to senior leadership.

Marketing & collaboration

• Collaborate with the marketing team to align campaigns, digital strategy, and outreach activities with enrolment objectives.

• Represent Queen Elizabeth s Global Schools at educational fairs, community events, and partner school engagements to promote the brand and increase visibility.

Compliance & records

• Ensure adherence to all regulatory and compliance requirements related to student enrolment in each jurisdiction.

• Oversee the implementation and maintenance of secure, confidential, and well-organised applicant records and admissions data across all campuses, ensuring consistent use of CRM systems and adherence to data protection protocols.

Enrolment and retention

• Work closely with the academic and pastoral teams to ensure a high level of satisfaction among current families, leading to strong retention rates.

• Actively address feedback from parents to improve the admissions experience and build long-term loyalty.

• Monitor and manage the school s enrolment pipeline, ensuring effective communication with prospective families at every stage of the process.

• Provide leadership and guidance to admissions teams in developing personalised and relationship-driven engagement with prospective families.

• Ensure systems are in place for collecting and analysing pre-visit data to tailor the admissions approach to each family s needs and background.

• Drive the development of strong local networks by building relationships with key partners, affiliates, and community influencers across regions.

• Oversee the delivery and quality assurance of individual and group school tours, ensuring consistency with brand standards and a premium visitor experience.

Team Leadership and Development

• Lead and manage the Admissions teams, setting clear objectives, providing regular feedback, and fostering a culture of collaboration and excellence.

• Ensure team members are trained in best practices for admissions, customer service, and communications.

• Conduct regular performance reviews and provide professional development opportunities for the team.

Events Management

• Oversee the planning and execution of key events, including open days, orientation sessions, fairs, and community engagement activities.

• Ensure all events reflect the school s premium status, providing a memorable and engaging experience for attendees.

• Represent Queen Elizabeth s Global Schools at local and international educational fairs, conferences, and networking events.

The Person

Qualifications and Experience

• Bachelor s or Master s degree in Marketing, Business Administration, Education, or related field.

• Minimum 5 years of experience in an admissions leadership role within a premium or international school setting.

• Strong understanding of the National Curriculum for England / Cambridge International Curriculum and regional regulatory frameworks.

• Proven ability to lead high-performing teams and deliver enrolment targets.

• Excellent communication, presentation, and interpersonal skills.