Growth Marketing Manager

Scale Army

Role Overview

The Growth Marketing Manager will be responsible for developing and executing marketing strategies that drive awareness, adoption, and user acquisition for the platform. This role focuses on reaching ecommerce sellers, creators, and online store owners through a combination of content, social media, and digital marketing campaigns. The Growth Marketing Manager will play a key role in shaping how the platform communicates its value proposition and attracts new sellers while combining strategic thinking with hands-on execution in a fast-moving, entrepreneurial environment.

Key Responsibilities Marketing Strategy & Platform Growth

• Develop and execute marketing strategies to increase platform adoption and seller onboarding
• Help refine messaging and positioning around the platform s gifting and fulfillment capabilities
• Identify growth opportunities within ecommerce communities, creator ecosystems, and online marketplaces

Content & Social Media Marketing

• Develop and manage content strategies across platforms such as TikTok, Instagram, and YouTube
• Create educational and promotional content explaining how sellers can use the platform
• Plan and manage content calendars to maintain consistent publishing and engagement

Digital Marketing & Campaign Execution

• Launch and optimize digital marketing campaigns to drive awareness and acquisition
• Support paid media initiatives where appropriate, including Meta and other digital platforms
• Collaborate on creative assets such as short-form video, product demos, and tutorials

Analytics & Optimization

• Track marketing performance, including engagement, traffic, and seller acquisition
• Analyze campaign performance and optimize marketing strategies based on insights
• Provide reporting and data insights to guide marketing decisions