Marketing Manager (Remote) Whizara

Marketing Automation & Lead Generation

• Build and manage end-to-end marketing automation workflows using Zoho (Campaigns, CRM, Workflows, Segmentation, Lead Scoring).

• Execute cold email marketing campaigns, including lead list generation, segmentation, deliverability optimization, and A/B testing.

• Drive traffic and generate organic leads through multi-channel marketing initiatives.

• Track marketing funnel performance and prepare detailed analytics and performance reports.

Content Creation & Digital Presence

• Create high-quality content across multiple formats, including:

  • Email sequences

  • Blogs

  • Social media posts

  • Website and landing page copy

  • Whitepapers

• Manage and optimize the company website (Wix), including SEO improvements and creation of new pages.

• Develop marketing collateral such as brochures, flyers, sales decks, demo videos, and other sales support materials.

Campaign Execution, Brand Growth & PR

• Plan and execute integrated digital campaigns across email, website, social media, and outbound channels.

• Manage social media strategy, content calendars, posting, and engagement.

• Conduct competitor analysis and monitor industry and market trends.

• Support PR initiatives, including media outreach, brand communications, award submissions, and coordination of events and conferences.

Cross-Functional Collaboration

• Work closely with Sales to align messaging, target segments, and lead quality.

• Maintain structured lead management and nurturing processes within Zoho CRM.

• Regularly communicate campaign progress, insights, and performance metrics to leadership.