Public Relations & Digital Marketing Director

Client of Carter Murray

em>Digital Presence & Website Strategy/em>

• Lead the ongoing development and optimisation of the firm s website, ensuring content accuracy, UX excellence, and alignment with brand positioning.
• Own and execute an SEO strategy to increase organic visibility, search performance, and inbound lead generation.
• Monitor and report on digital metrics, user behaviour, and engagement trends.

em>Thought Leadership & Content Strategy/em>

• Build and deliver a content roadmap aligned with practice areas, legal developments, and business priorities.
• Partner with subject matter experts to produce high quality articles, insights, reports, and multimedia content.
• Ensure all content reinforces the firms authority, tone of voice, and strategic messaging.

em>Legal Rankings & Directories/em>

• Lead submissions for Chambers, Legal 500, IFLR and other directories, ensuring the firm is strategically positioned for maximum recognition.
• Work with partners to gather matter highlights, client references, and evidence of excellence.
• Improve year on year outcomes through strategic narrative development and structured project management.

em>Public Relations & Media Positioning/em>

• Develop and manage a proactive PR strategy to strengthen the firms presence across key media in KSA, the Gulf, and global legal press.
• Build and nurture media relationships, secure interviews, and coordinate press releases.
• Manage reputation related communications and ensure message consistency across all channels.

em>Campaigns & Business Development Alignment/em>

• Design and execute integrated campaigns that support practice growth, events, and cross firm initiatives.
• Collaborate closely with BD teams and partners to align marketing activities with opportunities, priorities, and client needs.
• Develop campaign performance dashboards and optimise for ROI.

em>Brand Consistency & Quality Assurance/em>

• Ensure clarity, consistency, and professionalism across all marketing outputs, collateral, and digital touchpoints.
• Maintain and evolve brand guidelines, tone of voice principles, and messaging frameworks.

em>Digital Performance & Lead Generation/em>

• Track and analyse multi channel engagement (website, email, SEO, social, media coverage).
• Recommend enhancements based on performance insights.
• Drive measurable improvements in visibility, reach, and inbound opportunities.