VP Digital Product Owner (CASA)

Client of Tandem Search

Key Responsibilities:

• Own and drive the execution of the CASA Transformation roadmap, ensuring alignment with business goals and customer needs.
• Define and prioritize the product backlog, balancing strategic initiatives with technical feasibility and squad capacity.
• Translate the product vision into clear, actionable user stories and acceptance criteria within the agile framework.
• UX&UI-led Journey and Customer Experience: Deep involvement with UX/UI and platform architecture teams to ensure state-of-the-art and fit-for-purpose digital and staff facing journeys are delivered and optimized.
• Channel Optimization: Steer the optimization of acquisition channels and the development of new or enhanced products, features, digital capabilities, and journey designs.
• Aim to grow the CASA business and enhance customer experience and conversion rates.
• Monitor product performance using KPIs, analytics, and customer feedback to inform backlog refinement and future iterations.

Agile Leadership

• Lead a cross-functional agile squad including developers, designers, analysts, and testers.
• Act as the squad s single point of accountability for product decisions, sprint planning, and backlog grooming.
• Ensure timely delivery of product increments while maintaining quality and compliance standards.
• Quarterly Planning and Execution: Formulate robust journeys and strategies to drive growth in CASA Business. Steer the development and implementation of these strategies to increase market share and revenue.

Stakeholder Engagement

• Communicate product progress, risks, and outcomes to stakeholders with clarity and confidence.
• Championing the voice of the customer through data-driven insights and feedback loops.
• Risk and Compliance Management: Collaborate with Risk Management and Compliance ensuring compliance with internal and regulatory requirements along with sound risk management practices to be maintained and monitored.

Innovation & Market Awareness

• Stay ahead of digital trends, competitor offerings, and emerging technologies.
• Identify opportunities to enhance client engagement, personalization, and advisory capabilities through digital channels.
• Market Insight-led Business Evolution: Foster strong internal and external networks. Identify emerging economic and consumer trends to inform constant evolution of platform and customer journey enhancements.
• Identify and scope enhancements that improve client engagement, personalization, through digital channels.
• Promote scalable, forward-thinking solutions that align with long-term business and technology goals.

Deliver sustainable financial performance

• Improve origination volumes, approval rates, and time-to-investment through product and journey enhancements.
• Reduce cost-to-acquire and servicing cost through increased automation and straight-through-processing (STP).
• Track and optimize lending KPIs including drop-off rates, delinquency trends, and net portfolio growth.
• Enable upsell and cross-sell opportunities within journeys (e.g., insurance, top-ups, salary transfer tie-ins).
• Support P&L targets of investment products by accelerating go-to-market of new propositions or features and integrating cross-selling opportunities in the digital experience.